"I must not click. Clicking is the button-killer. Clicking is the little-death that brings total obliteration. I will face the ticker. I will permit it to pass under 30s and through 20s. And when it has gone under 10s I will turn the inner eye to see its path. Where the click has gone there will be nothing. Only red will remain."
Be strong and vigilant, troops!
If you haven't been following, The Button is a Reddit April Fool's joke (or is it!?) and is now a social phenomenon taking the internet by storm. There are several schools of thought on whether they should click the button, when they should click it, whether they should click it at all, not clicking it on purpose, the list goes on! Several religions have sprouted surrounding The Button including The Church of the Holy O and The Grey Hopeful. Read all about it in the Encyclopedia Buttonica.